Our Story

Little SOHLS was born in 2022 in Bondi, Australia – not in a boardroom, but in the quiet moments of raising children. Armed with a few sketches and a problem to solve, our founder – a mum of two – set out to create shoes that truly supported her little one’s healthy foot development, while being accessible, high-quality, and affordable.

She spent nearly a year working alongside industry experts and searching for the perfect manufacturing partner who shared her commitment to quality and care. The result? A shoe that’s as dependable as it is delightful, designed to move with growing feet, not restrict them.

We didn’t want to make just another kids’ shoe. We set out to shake up an industry full of rigid, heavy designs that limited natural movement. That’s why we pioneered one of Australia’s first custom-designed Velcro knit toddler shoes – easy to slip on and off, yet fully supportive of healthy foot growth every step of the way.

What began as one mum’s mission to give her children the best possible start (and take the stress out of buying that first pair of shoes) has grown into a brand loved by thousands of families across Australia and beyond. But no matter how much we grow, our heart stays the same: to create essentials that let kids move freely, explore wildly, and embrace every moment of wonder.

Meet our founder

Engineered for Healthy Foot Development

All our shoes are crafted using our exclusive SOHLS® ActiveKnit material – a unique, ultra-flexible fabric that hugs the foot like a gentle, supportive sock. Paired with a wide toe box and super-flexible soles, our designs encourage natural movement and healthy toe splay, just as podiatrists and paediatricians recommend.

From those first wobbly steps to running full speed at the park, our shoes move with your child, not against them.

  • Inspired by Childhood Wonder

    Little SOHLS was born in Bondi, Australia, inspired by endless beach days, barefoot play, and a deep love for the outdoors. Our founder, a mum of two, wanted to create shoes that not only support growing feet but also celebrate the curiosity and magic of childhood.

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    Australia's Pioneering Label

    We are proud to be one of Australia’s first brands to custom design and manufacture our Velcro knit toddler shoe – a true game-changer for busy little feet (and even busier parents!). Our Velcro Active range makes it even easier for kids to slip them on and off independently, all while providing a secure fit for every adventure.

  • SOHLS Giveback Program

    At Little SOHLS, we believe every child deserves to take their first steps with comfort and joy. That’s why we donate 100 pairs of shoes each year to Dandelion Support Network, a not-for-profit helping disadvantaged families with essential items for their babies and children.

    We’re also working on a new initiative to give back 1% of our profits to a selected Australian children’s charity, supporting underprivileged kids across the country.